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Snapchat

Snapchat tools for small business and creators

Snap's free AR studio, ad formats, and audience research — useful if you're trying to reach a younger customer base.

6 resources filed here — every one is completely free. Open these in the Resource Hub to filter by collection, type, or price.

What you'll find on Snapchat

If your customers are under 30, Snap's free creative tools and audience insights are worth an afternoon. Lens Studio and the ad formats are usable without a budget.

  • Free AR and Lens Studio tools for product and brand demos
  • Ad formats built for small budgets and quick tests
  • Audience research on a younger customer base

6 of 6 free · Curated and reviewed personally by Justin Smith

Start here: best Snapchat links

My picks if you only have time for three

FreePublication
Marketing & Platform Tools

Snap Newsroom

Snap's own announcement page: every new Snapchat feature, ad product, research report and policy change, published first-hand with dates.

Why I recommend it: Free to read, no account needed. It is the company talking about itself, so read the feature notes as fact and the results claims as advertising. Useful if you post on Snapchat and want changes straight from the source rather than second hand.

#announcements#free#marketing#marketing-and-platform-tools#platform-updates#regulation#research#snapchat#social-media
newsroom.snap.comAdded Sep 22, 20260 opens
FreeArticle
Marketing & Platform Tools

Gen Z & AR Shopping

Snap's article on how Gen Z consumers are using augmented reality to discover and shop for brands.

#ar-vr#article#ecommerce#free#marketing#marketing-platforms#reading#snapchat
forbusiness.snapchat.comAdded Aug 29, 20260 opens
FreeArticle
Marketing & Platform Tools

Conversational Ads (Sponsored Snaps)

Snap newsroom announcement covering new conversational and sponsored ad formats for advertisers.

#advertising#article#chatbot#free#marketing#marketing-platforms#reading#snapchat
newsroom.snap.comAdded Aug 29, 20260 opens

More on Snapchat — broken down by tools, advice, news, case studies, then voices

Snapchat tools & products

2 resources

The apps, builders, and features you can use directly.

FreePlatform Tool
Marketing & Platform Tools

Snapchat Lens Studio

Snap's official developer platform and documentation for building AR lenses and camera experiences.

#ar-vr#free#integrations#marketing#marketing-platforms#snapchat#software-engineering#tool
ar.snap.comAdded Aug 29, 20260 opens
FreePlatform Tool
Marketing & Platform Tools

AR Lenses & Filters (Lens Studio)

Snap's free desktop software for designing custom augmented-reality lenses and camera filters.

#ar-vr#content-marketing#free#marketing#marketing-platforms#snapchat#tool
ar.snap.comAdded Aug 29, 20260 opens

Snapchat advice & how-tos

1 resource

Guides, courses, templates, and playbooks for using it well.

FreeArticle
Marketing & Platform Tools

Snapchat x Shopify Integration

Support article explaining how to connect the Snap Pixel to a Shopify store for ad tracking.

#article#ecommerce#free#integrations#marketing#marketing-platforms#reading#snapchat
businesshelp.snapchat.comAdded Aug 29, 20260 opens

Other platforms

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