Etsy
Opening a shop, pricing, SEO, and ads for handmade, vintage, and small-batch sellers on Etsy.
4 resources filed here — every one is completely free. Open these in the Resource Hub to filter by collection, type, or price.
Etsy is the lowest-friction start for handmade, vintage, and small-batch sellers. Pricing and search visibility matter more than store design here.
4 of 4 free · Curated and reviewed personally by Justin Smith
My picks if you only have time for three
Etsy help-center article explaining how shoppers can purchase Etsy items directly through ChatGPT.
Deep-dive article examining whether selling handmade goods on Etsy is worth it for crafters.
Etsy Seller Handbook article explaining where AI sits in search, listing help, and shop tools, and what it means for how buyers find handmade goods.
Why I recommend it: Read this as a search-visibility document. How the platform interprets your listings decides whether anyone sees them.
More on Etsy — broken down by tools, advice, news, case studies, then voices
1 resource
Guides, courses, templates, and playbooks for using it well.
Etsy's own seller-handbook article on why the marketplace suits independent creators and makers.
