Amazon
Seller Central, Amazon Ads, and FBA fulfillment resources for getting products in front of buyers.
11 resources filed here — every one is completely free. Open these in the Resource Hub to filter by collection, type, or price.
Selling on Amazon is a different game from your own store: more traffic, tighter rules. Seller Central, Ads, and FBA basics are covered here.
11 of 11 free · Curated and reviewed personally by Justin Smith
My picks if you only have time for three
Amazon's free training library for sellers: videos and guides on listing products, fulfilment, advertising and growing a store.
Why I recommend it: Free to watch, but it's Amazon teaching you to sell on Amazon — selling itself carries monthly and per-item fees. Compare against other channels before committing.
Free technical whitepapers, reference architectures and best-practice guides on cloud architecture, security, machine learning and cost optimisation.
Why I recommend it: Free and deep — the well-architected guides are what cloud interviews are drawn from.
Free, full-time cloud skills program for unemployed and underemployed adults, with employer connections.
Why I recommend it: No tech background required and it ends in interviews, not just a certificate. Check local delivery partners for the next cohort date.
More on Amazon — broken down by tools, advice, news, case studies, then voices
7 resources
The apps, builders, and features you can use directly.
Amazon's subscription tiers offering business customers bulk pricing, analytics, and purchasing tools.
Amazon's free library of training videos and courses to help new sellers launch and grow.
Why I recommend it: Amazon's own free training library—worth a look before you list your first product.
Amazon's dashboard for managing listings, inventory, orders, and sales-performance analytics.
Amazon Business feature connecting small business owners with SBA-backed small business loan options.
Amazon's logistics service that stores, packs, and ships seller inventory through its warehouse network.
Amazon's advertising platform offering sponsored product, brand, and display campaigns across its marketplace.
Amazon's mobile app letting sellers manage orders, inventory, and analytics on the go.
1 resource
Guides, courses, templates, and playbooks for using it well.
Amazon's $30 million accelerator for pre-seed founders from underrepresented backgrounds, offering equity-free cash, AWS credits, hands-on technical architecture support, mentorship, and introductions to venture capital networks.
In plain terms: This program supports early-stage startups led by Black, women, Latino, and LGBTQIA+ founders. Eligible entrepreneurs can apply to receive cash funding, cloud credits, technical guidance, and mentorship to grow their businesses.
Why I recommend it: Equity-free money plus cloud credits is rare. Best fit if you already have a working prototype and a small amount of traction.
