Shopify
Everything you need to launch and grow an online store on Shopify, plus the apps worth adding.
10 resources filed here — every one is completely free. Open these in the Resource Hub to filter by collection, type, or price.
Shopify is the shortest path from idea to a store that can take payments. These guides cover setup, the apps worth adding, and the ones you can skip.
10 of 10 free · Curated and reviewed personally by Justin Smith
My picks if you only have time for three
Shopify's marketplace of third-party apps and plugins for extending store functionality.
Shopify guide to sourcing and vetting wholesale suppliers, including questions to ask and red flags.
Why I recommend it: Vetting suppliers badly is one of the most expensive early mistakes I see product founders make.
Shopify's official documentation for Sidekick, the built-in AI assistant that answers store questions, edits products, and runs setup tasks inside the Shopify admin.
Why I recommend it: If you already pay for Shopify, this is included. Learn what it can do before buying a third-party app that does the same thing.
More on Shopify — broken down by tools, advice, news, case studies, then voices
6 resources
The apps, builders, and features you can use directly.
Shopify's documentation for Magic, the free AI features that write product descriptions, emails, blog posts, and support replies from inside your store.
Why I recommend it: Product descriptions are where most small shops stall. Let it draft, then rewrite the first sentence in your own voice.
Leading e-commerce platform for building, managing, and scaling an online store.
Why I recommend it: If you're serious about selling online, this is the platform most of my clients start with.
Shopify's financing program offering merchants business loans and cash advances based on store performance.
Shopify's integration letting customers browse and buy from Shopify stores directly within ChatGPT.
Shopify's toolset for adding 3D and augmented-reality product previews to an online store.
Shopify's built-in AI feature set for generating product descriptions, images, and store content.
1 resource
Guides, courses, templates, and playbooks for using it well.
Shopify enterprise blog post covering emerging trends in social commerce and shoppable content.
