Shopify
Official Shopify guides, free Shopify Academy courses and free business tools for launching and growing an online store, plus the apps worth adding.
37 resources filed here, free to read or use. Open these in the Resource Hub to filter by collection, type, or price.
Shopify's Help Center, free Shopify Academy courses and free business tools come first: store setup, marketing, SEO, orders and shipping. Paid services, such as Shopify Capital, are labeled as paid.
37 of 37 free · Curated and reviewed personally by Justin Smith
37 of 37 links are published by Shopify itself.
10 resources
apps.shopify.comShopify's marketplace of third-party apps and plugins for extending store functionality.
apps.shopify.comAdded Aug 29, 20261 opens
shopify.comShopify's open standard for connecting commerce systems with AI agents. UCP defines capability negotiation and versioning for product discovery, checkout, orders and post-purchase workflows, with extensions for functions such as discounts and fulfillment and support for several transports and payment handlers.
shopify.comAdded Nov 9, 20260 opensshopify.comShopify's free AI logo maker.
shopify.comAdded Oct 5, 20260 opensshopify.comShopify's free business name generator; no sign-up required.
shopify.comAdded Oct 5, 20260 opensshopify.comShopify's collection of free online tools for small businesses, from calculators to generators.
shopify.comAdded Oct 5, 20260 opens
help.shopify.comShopify Help Center's introduction to the platform and setting up a store.
help.shopify.comAdded Oct 5, 20260 opensshopify.comThe Shopify Blog's articles on starting a business.
shopify.comAdded Oct 5, 20260 opens
changelog.shopify.comShopify's running log of product updates, new features and developer changes to the platform.
changelog.shopify.comAdded Sep 29, 20260 openshelp.shopify.comShopify's documentation for Magic, the free AI features that write product descriptions, emails, blog posts, and support replies from inside your store.
Why I recommend it: Product descriptions are where most small shops stall. Let it draft, then rewrite the first sentence in your own voice.
help.shopify.comAdded Sep 4, 20260 opensshopify.comLeading e-commerce platform for building, managing, and scaling an online store.
Why I recommend it: If you're serious about selling online, this is the platform most of my clients start with.
shopify.comAdded Aug 29, 20260 opens1 resource
help.shopify.comShopify's official documentation for Sidekick, the built-in AI assistant that answers store questions, edits products, and runs setup tasks inside the Shopify admin.
Why I recommend it: If you already pay for Shopify, this is included. Learn what it can do before buying a third-party app that does the same thing.
help.shopify.comAdded Sep 4, 20260 opens4 resources
help.shopify.comShopify's guide to SEO settings and practices for a store.
help.shopify.comAdded Oct 5, 20260 openshelp.shopify.comShopify's guide to making a store's products easier for AI assistants and AI search to find and describe.
help.shopify.comAdded Oct 5, 20260 opensshopify.comThe Shopify Blog's articles on turning store visitors into buyers.
shopify.comAdded Oct 5, 20260 openshelp.shopify.comShopify's guide to planning content that brings shoppers to a store.
help.shopify.comAdded Oct 5, 20260 opens6 resources
help.shopify.comShopify's guide to measuring how marketing campaigns perform.
help.shopify.comAdded Oct 5, 20260 openshelp.shopify.comShopify's walkthrough for putting together a store marketing plan.
help.shopify.comAdded Oct 5, 20260 openshelp.shopify.comShopify's help docs for Collabs, its app for finding and working with creators and affiliates.
help.shopify.comAdded Oct 5, 20260 openshelp.shopify.comShopify Help Center's overview of marketing tools and promotions.
help.shopify.comAdded Oct 5, 20260 opensshopify.comThe Shopify Blog's marketing articles.
shopify.comAdded Oct 5, 20260 opensshopify.comShopify enterprise blog post covering emerging trends in social commerce and shoppable content.
shopify.comAdded Aug 29, 20260 opens6 resources
shopify.comThe Shopify Blog's articles on selling online.
shopify.comAdded Oct 5, 20260 openshelp.shopify.comShopify Help Center's guide to managing orders and fulfillment.
help.shopify.comAdded Oct 5, 20260 openshelp.shopify.comShopify Help Center's guide to selling through channels beyond the online store.
help.shopify.comAdded Oct 5, 20260 opensshopify.comShopify guide to sourcing and vetting wholesale suppliers, including questions to ask and red flags.
Why I recommend it: Vetting suppliers badly is one of the most expensive early mistakes I see product founders make.
shopify.comAdded Sep 12, 20260 opensshopify.comShopify's integration letting customers browse and buy from Shopify stores directly within ChatGPT.
shopify.comAdded Aug 29, 20260 opensshopify.comShopify's toolset for adding 3D and augmented-reality product previews to an online store.
shopify.comAdded Aug 29, 20260 opens5 resources
shopify.comShopify's free privacy policy template generator. It gives a starting-point template, not legal advice.
shopify.comAdded Oct 5, 20260 opensshopify.comShopify's free tool for creating an invoice.
shopify.comAdded Oct 5, 20260 opensshopify.comShopify's free refund policy template generator. It gives a starting-point template, not legal advice.
shopify.comAdded Oct 5, 20260 openshelp.shopify.comShopify Help Center's guide to store analytics and reports.
help.shopify.comAdded Oct 5, 20260 opensshopify.comShopify's free calculator for working out profit margin and pricing.
shopify.comAdded Oct 5, 20260 opens4 resources
shopifyacademy.comA free Shopify Academy learning path on selling Shopify.
shopifyacademy.comAdded Oct 5, 20260 opensshopifyacademy.comA free Shopify Academy course introducing the platform.
shopifyacademy.comAdded Oct 5, 20260 opensshopifyacademy.comShopify's free courses, learning paths and skills credentials. It moved from academy.shopify.com to this address.
shopifyacademy.comAdded Oct 5, 20260 opensshopifyacademy.comA free Shopify Academy learning path on marketing basics for a store.
shopifyacademy.comAdded Oct 5, 20260 opens1 resource
community.shopify.comShopify's official merchant forum.
community.shopify.comAdded Oct 5, 20260 opens