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5 resources
Snap's own announcement page: every new Snapchat feature, ad product, research report and policy change, published first-hand with dates.
Why I recommend it: Free to read, no account needed. It is the company talking about itself, so read the feature notes as fact and the results claims as advertising. Useful if you post on Snapchat and want changes straight from the source rather than second hand.
Snap's article on how Gen Z consumers are using augmented reality to discover and shop for brands.
Snap newsroom announcement covering new conversational and sponsored ad formats for advertisers.
Snap's official developer platform and documentation for building AR lenses and camera experiences.
Support article explaining how to connect the Snap Pixel to a Shopify store for ad tracking.
