Insights on digital marketing, advertising, and brand strategy from the Oodle team.
Why I recommend it: Oodle's blog covers practical digital marketing and brand strategy from an agency perspective — useful if you are building a personal brand, running a small business, or trying to make your marketing budget work harder.
This is the only entry from Oodle Blog in the hub so far.
Other resources that share this publication's topics.
Agency-written guide comparing influencer platforms and describing profile setup, outreach and brand-deal workflows. Free to read; individual platforms may charge fees or have eligibility requirements, so the article is not a directory of guaranteed free services.
Free November 2026 PDF on seven creator-economy infrastructure issues, including measurement, contracts, payment terms and data sharing. Based on interviews and a survey of 53 industry leaders; the sample leans toward high-volume intermediaries and the results are directional, not population-wide estimates.
Agency analysis of Google Search Console data from 166 brands and 272 properties over roughly 16 months. Discusses click-through rates, branded versus unbranded queries and search visibility; its portfolio-level observational findings should not be treated as universal benchmarks or proof of causation.
Public guides, talks and policy resources from the movement associated with The Anxious Generation. Covers phones, social media, AI and childhood; its policy proposals are advocacy positions, and cited research should be read separately from those recommendations. Newsletter participation is optional.
Free collection of cart-abandonment studies, calculation notes and checkout findings. Baymard reports an unweighted 70.22% average across 50 studies from 2006–2025; differing definitions and samples mean this is not a target every store should expect. Paid research products are separate.
Michael Normyle examines the rise in Census business applications without planned wages since early 2025 and compares sector-level application growth with AI adoption. The article argues that generative AI may lower barriers for solo businesses while identifying tax-reporting changes as a likely unrelated driver of earlier retail growth.
Why I recommend it: The article presents an interpretation of business-application and sector data; timing and sector associations do not establish that AI caused the increase.
