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40 resources
Meta says planned updates to its Commercial Terms, Product Catalog Terms, Self-Serve Ad Terms and Ad Creative Generative AI Terms will not take effect on November 20, 2026 while further consultation takes place.
Search Engine Land reports new Target CPA and Target CPC bidding options for ChatGPT advertising and the retirement of legacy strategies. The article is free to read; the advertising product itself is paid.
TikTok’s newsroom announcement describes its Brand Safety Center and presentation at the APAC Responsible Media Forum 2026. Product and safety claims are TikTok’s own; the announcement is free to read.
Working paper, under review and not yet peer-reviewed, by Maximilian Kaiser and Christian Schulze. The authors examine ChatGPT’s advertising rollout using data from 1,898 websites over 60 weeks, comparing referrals, conversions, and advertising value.
A TikTok for Business blog post describing Pulse, its ad products that place brand ads next to popular and premium content. Performance statements are TikTok's own claims.
Google's free PDF playbook on selecting creators, writing creator briefs and extending creator campaigns with paid YouTube advertising.
Meta's guidance on preparing advertising briefs and campaign instructions for its ad auction, aimed at peak-season campaigns. Performance claims are Meta's own.
PPC Land reports figures from Meta's Q3 2026 earnings call: partnership ads grew more than 97% year over year to a $15 billion annual run rate, and nearly 10 million advertisers used a generative AI creative tool in the quarter.
Meta for Developers announces an October 19, 2026 feature that lets advertisers create several ads in one ad set and pick the age range and gender each creative is meant for, with Marketing API examples.
Search Engine Land reports on Google testing larger Local Services Ads that include more visual and review information in search results.
Pinterest's sales page for advertisers moving budget from other platforms, listing its ad placements, its own performance figures and the sign-up incentives it currently offers.
Why I recommend it: Free to read, but be clear on what this is: a sales pitch. Every multiple on it (2x impressions, 1.5x recall) is Pinterest measuring Pinterest, with no independent check. Worth a look only for the current incentive offer, and advertising itself costs money.
Pinterest's own marketer guide to running and adjusting festive-season campaigns in real time: what to watch weekly, when to shift budget, and which formats it recommends for each stage.
Why I recommend it: Free to read. The timing advice works whether or not you pay for ads, but remember the guide exists to get you spending — every figure in it is Pinterest's own.
No-cost and discounted Google products for eligible nonprofit organizations, including Google Workspace, Ad Grants for search advertising, YouTube nonprofit features, and Google Maps credits.
Why I recommend it: If you run or volunteer with a registered nonprofit, the Ad Grant alone is worth the paperwork. Check the eligibility page for your country before applying.
How to advertise on LinkNYC kiosks across New York City, including formats and how to get started.
Why I recommend it: Mostly useful as a reference point for what real out-of-home advertising costs before you commit.
Insights on digital marketing, advertising, and brand strategy from the Oodle team.
Why I recommend it: Oodle's blog covers practical digital marketing and brand strategy from an agency perspective — useful if you are building a personal brand, running a small business, or trying to make your marketing budget work harder.
One printable reference of every platform tool, ad and shop setup page, AI marketing tool, and strategy read in this collection - 168 links across 24 platform categories.
Why I recommend it: Download this if you want the whole platform list in one place - it mirrors every link in the Marketing & Platform Tools collection.
Created by Justin Smith — Launchpad Library
X's official introduction hub for businesses covering advertising and brand-building tools on the platform.
Platform for uploading and managing the product data that powers Google Shopping ads and listings.
Meta's free library of ad examples, templates, and creative inspiration for Facebook and Instagram.
Google's comparison shopping service that surfaces product listings from online and local retailers.
TikTok's self-serve dashboard for creating, targeting, and managing paid advertising campaigns.
Snap newsroom announcement covering new conversational and sponsored ad formats for advertisers.
Third-party guide walking through how to install the Meta Pixel tracking code on a business website.
Meta's free tool for mocking up and previewing ad creative before launching a campaign.
