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5 resources
Free one-on-one help for New York City small businesses from Small Business Support Specialists at the five borough chambers of commerce — grants and loans, digital marketing, getting online, lease negotiations and business planning.
Why I recommend it: Great first stop for NYC owners: fill in the business profile form and a specialist from your borough's chamber follows up.
Insights on digital marketing, advertising, and brand strategy from the Oodle team.
Why I recommend it: Oodle's blog covers practical digital marketing and brand strategy from an agency perspective — useful if you are building a personal brand, running a small business, or trying to make your marketing budget work harder.
Certificate covering email marketing, SEO, paid media, analytics, and running an online store.
Why I recommend it: Useful twice over: as a route into marketing roles, and as the skill set a small business owner needs to stop overpaying agencies.
Tuition scholarships for technical training with bootcamp partners such as General Assembly, followed by a paid immersive apprenticeship for participants who perform well in the training phase. Tracks span web development, data science, UX design, and digital marketing.
In plain terms: This program offers scholarships for tech training bootcamps in software engineering, data science, UX design, and digital marketing. You can apply to learn new skills and qualify for a paid apprenticeship and mentorship with Adobe.
Why I recommend it: Two-stage program: earn the training scholarship first, then the apprenticeship. Read the FAQ before applying, it answers most eligibility questions.
Slide deck on how AI tools and social platforms are rewriting brand building — breaking down viral case studies like Labubu (scarcity, lore, community) with the revenue numbers behind the hype, plus what those playbooks mean for your own launch.
In plain terms: This presentation breaks down how viral brands use storytelling, social media, and AI tools to grow their sales. You can review real-world marketing case studies and learn how to promote your business using major search and social platforms.
Why I recommend it: Study why these launches worked — story, scarcity, community — then borrow the mechanics, not the gimmick.
Created by Justin Smith — Launchpad Library
