Free weekly newsletter and articles from EX Research on internet culture, online communities, music, games and 'super-online' trends, plus free research reports.
Why I recommend it: EX Research is a paid marketing agency; the newsletter and articles are free and double as their advertising. Useful for marketers who need to understand online communities.
AI-powered trend intelligence that tracks what is going viral on TikTok, Instagram, X, YouTube and more. Browse public trend reports or subscribe to the newsletter to spot rising sounds, formats and aesthetics before they peak.
From the site: Discover emerging social media trends before they explode. Advanced AI predicts viral content across all major platforms.
Why I recommend it: Public trend reports and the newsletter are free to read. The full real-time dashboard appears to be invitation-only or not yet launched.
Research and commentary on hiring, skills and the labour market from Four One Insights, free to read.
From the site: Explore thought leadership on workforce trends, emerging technologies, and skills development with FourOne Insights. Stay informed on the latest industry insights.
Why I recommend it: Analysis from a firm that sells into hiring teams, so read the recommendations with that in mind.
Job market data drawn from employer career sites since 2007 — 350+ million postings used for hiring-trend research, competitive analysis, and investment research.
Why I recommend it: Not a job board — it is where the hiring trend numbers come from. Handy when you want evidence about a field instead of vibes.
Culture and trends newsletter breaking down what Gen Z is actually doing and feeling right now, from counterculture shifts to anxiety about AI at work.
Why I recommend it: Read it if you market to, manage, or compete with early-career workers. Trend reports age fast, but the mood it captures is real.
