strategy reading

Multimodal AI Trends

Overview of multimodal AI trends and how combining text, image, and audio AI is reshaping technology.

Privacy-Safe Personalization

Blog post on how marketers can personalize campaigns while still respecting user privacy.

Social Commerce Trends (Shopify)

Shopify enterprise blog post covering emerging trends in social commerce and shoppable content.

Consistency in Social Media

Blog post on why posting consistency matters for social media growth and how to maintain it.

Gymshark Millennials

Article examining how Gymshark's marketing strategy successfully captured millennial and Gen Z fitness audiences.

Early Trend Detection

Reddit's own learning-hub article on how businesses can spot emerging trends within its communities.

Gymshark Net Worth

Article breaking down Gymshark's valuation and financial growth as a case study in brand scaling.

Labubu Effect Article

LinkedIn article analyzing how niche character storytelling turned Labubu into a global viral phenomenon.

TikTok: Volume + Trends Strategy

Article on the strategies, trends, and tools entrepreneurs can use to grow a following on TikTok.

Two-Way Communication Strategy

Article on using two-way communication and audience interaction as part of a social media strategy.

Authenticity in Social Media

Search Engine Journal piece on why authentic, genuine connection outperforms polished content on social media.

Pinterest Predicts (Trends 2026)

Pinterest's annual trend report forecasting the themes and searches expected to grow in the coming year.

Stanley $750M Revenue (Forbes)

Forbes' account of how a viral TikTok moment helped drive Stanley's cup sales and brand revenue growth.

Why I recommend it: A great real-world example of how one viral moment can transform a brand overnight.

Community Credibility Guide

Guide to building trust and authentic community engagement as a business participating on Reddit.

Gymshark Story

Gymshark's own account of its founding story, from a teenage side hustle to a global apparel brand.

Why I recommend it: One of the best founder stories out there for anyone starting a business from nothing.

Ephemeral Content Psychology

Article examining why Snapchat's disappearing-content format drives user engagement and habit formation.

YouTube: Shorts + Long-Form Strategy

Article comparing short-form and long-form video strategies and their effects on audience engagement.

Predictive & Prescriptive Marketing

Article explaining predictive and prescriptive AI techniques used in app and performance marketing.

Generative AI for UGC

Overview article on generative AI's growing role in content creation, including user-generated-style content.

AR/VR & Shoppable Videos

Article on emerging augmented reality, virtual reality, and shoppable video trends in content marketing.

AI-Generated Interactive Content

Article covering the evolution of AI content creation from text generation to video and interactive formats.

Sustainability & Ethical AI

Hugging Face blog post discussing the environmental sustainability and ethics of AI systems.

AI Shopping Agents

Trade-publication article on how AI shopping agents are reshaping retail and consumer buying behavior.

AI-Driven Content Refresh

Article on using AI techniques to refresh and repurpose existing content for better performance.

Reddit Marketing Strategy

Forbes article arguing that Reddit marketing may be an underused growth channel for businesses.

Sustainability in E-Commerce

Article on sustainability practices and trends taking hold within the e-commerce industry.

Ad Optimization Assistance

TikTok's official checklist for diagnosing and improving underperforming ad campaigns.

Cross-AI Orchestration

Blog post on coordinating multiple AI tools and platforms together within a marketing workflow.

Labubu Viral Marketing (Forbes)

Forbes article on the marketing lessons businesses can learn from Labubu's viral growth.

Voice Search Statistics

Research roundup of statistics on voice search and voice shopping adoption trends.

Instagram 5-3-1 Engagement Rule

Explainer on the 5-3-1 posting framework for balancing curated, personal, and promotional Instagram content.

Why I recommend it: A simple content framework I recommend to clients who feel stuck on what to post.

How to Write Captions

Practical guide to writing effective, engaging captions for social media posts.

Nano vs Micro Influencer Marketing

Comparison of nano- and micro-influencer marketing, covering costs, audience size, and engagement tradeoffs.

Mobile-First Commerce

Article on why mobile-first design and shopping experiences are now essential for e-commerce businesses.