SSRN working paper by Eldar Maksymov applying the Jevons Paradox to AI-driven labor changes. Argues that, like spreadsheets with accounting, AI may expand demand for judgment-intensive knowledge work and that leaders should build a value fortress of trust and accountability rather than cut headcount.
#ai#ai ethics#economics#executives#future of work#jevons paradox#job markets#paper#research#strategy
A free breakdown of what AI-company product interviews actually test: judgment about which problems are worth solving, not memorised frameworks or polished STAR stories.
Why I recommend it: Read this if you keep getting "not strategic enough" feedback in senior interviews.
HubSpot distills 10 powerful insights about AI and marketing from conversations with industry leaders on Marketing Against the Grain.
From the site: We've distilled 10 most powerful insights about AI and marketing from conversations with industry leaders on Marketing Against the Grain.
Why I recommend it: A free HubSpot report summarizing the most useful AI-and-marketing takeaways from the Marketing Against the Grain series — good for anyone blending marketing skills with AI fluency.
From Who to What to You: The Weird AI-Infused Future of the Creator Economy (SXSW deck)
Jim Louderback's SXSW presentation tracing the creator economy from 1994 to the AI era — sovereign creators, synthetic influencers, digital twins, verification, and what creators should do to survive.
Why I recommend it: The most useful pages are the "what creators should do" slides — treat them as a checklist for protecting your name, likeness, and income as AI content floods every platform.
Weird State of AI and the Creator Economy (SXSW).pdf
Business strategy blended with mindset coaching for purpose-driven small businesses. Hosted by Marie Forleo.
In plain terms: This YouTube channel features videos on business strategy and mindset coaching for small business owners. You can watch free episodes to get practical guidance on running and growing your venture.
Why I recommend it: Half strategy, half mindset — helpful when you're stalling on the first step.
Government-backed strategies for a stronger resume — keyword targeting, quantifying results, and matching the job posting language.
In plain terms: This guide outlines practical strategies to help your resume stand out to employers. You can learn how to highlight your accomplishments, identify transferable skills, and use AI tools to tailor your resume for specific job postings.
From the site: Four strategies for an effective resume that sells your strengths and your brand.