FreeGuide
Marketing & Platform Tools
Improving Search Engine Optimization (SEO)
Shopify's guide to SEO settings and practices for a store.
#shopify#strategy-reading#small-business#free#official
help.shopify.comAdded Oct 5, 20260 opens
official
70 free resources on this topic. Everything here is free and hand-picked. You can also search within this topic.
FreeGuide
Marketing & Platform Tools
Instagram for Creators Blog
Instagram's blog for creators with tips and product updates.
#instagram#strategy-reading#small-business#free#official
creators.instagram.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Optimizing Your Store for AI
Shopify's guide to making a store's products easier for AI assistants and AI search to find and describe.
#shopify#strategy-reading#small-business#free#official
help.shopify.comAdded Oct 5, 20260 opens
FreeCourse
Marketing & Platform Tools
Selling Shopify Fundamentals (Shopify Academy)
A free Shopify Academy learning path on selling Shopify.
#shopify#strategy-reading#small-business#free#official
shopifyacademy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Checklist: Optimize Your Shop for Etsy Search
A checklist from Etsy covering the shop and listing details that affect search visibility.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreePlatform Tool
Entrepreneurship & Free Tools
Privacy Policy Generator (Shopify)
Shopify's free privacy policy template generator. It gives a starting-point template, not legal advice.
#shopify#platform-tool#small-business#free#official
shopify.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Seller Handbook: Pricing, Taxes and Finance
Etsy's Seller Handbook category on pricing products, sales tax and shop finances.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Analyzing the Success of Your Marketing Campaigns
Shopify's guide to measuring how marketing campaigns perform.
#shopify#strategy-reading#small-business#free#official
help.shopify.comAdded Oct 5, 20260 opens
PaidCourse
Marketing & Platform Tools
TikTok Media Buying Certification
TikTok's certification for media buyers. TikTok's page does not state a price.
#tiktok#strategy-reading#small-business#official
ads.tiktok.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Instagram for Creators Hub
Instagram's official home for creators, linking its guides on growing, earning and best practices.
#instagram#strategy-reading#small-business#free#official
creators.instagram.comAdded Oct 5, 20260 opens
FreePolicy
Marketing & Platform Tools
TikTok Community Guidelines
TikTok's official rules for what can be posted on the platform.
#tiktok#strategy-reading#small-business#free#official
tiktok.comAdded Oct 5, 20260 opens
FreeCourse
Marketing & Platform Tools
TikTok Academy for Marketers
TikTok's learning content for marketers on creative, ads, measurement and policy.
#tiktok#strategy-reading#small-business#free#official
ads.tiktok.comAdded Oct 5, 20260 opens
FreePolicy
Marketing & Platform Tools
Etsy Fees
Etsy's official fees and payments policy, listing the fees charged for listing, transactions and payment processing. Check the page for current figures.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Etsy Help Center
Etsy's official help center, with seller articles on shop management, listings, finances, marketing and policies.
#etsy#strategy-reading#small-business#free#official
help.etsy.comAdded Oct 5, 20260 opens
FreePlatform Tool
Marketing & Platform Tools
TikTok Creative Center: Top Ads
TikTok's library of top-performing ads to browse for creative ideas. It may ask you to log in.
#tiktok#platform-tool#small-business#free#official
ads.tiktok.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Developing a Marketing Plan
Shopify's walkthrough for putting together a store marketing plan.
#shopify#strategy-reading#small-business#free#official
help.shopify.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Seller Handbook: Getting Started
Etsy's Seller Handbook section for new sellers, collecting its guides on opening and setting up a shop.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreePlatform Tool
Marketing & Platform Tools
TikTok Creative Center: Trends
TikTok's trends tool showing trending hashtags, songs and creators. It may ask you to log in.
#tiktok#platform-tool#small-business#free#official
ads.tiktok.comAdded Oct 5, 20260 opens
FreePlatform Tool
Entrepreneurship & Free Tools
Logo Maker (Shopify)
Shopify's free AI logo maker.
#shopify#platform-tool#small-business#free#official
shopify.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Keywords 101: Everything You Need to Know
Etsy's introduction to choosing and using keywords in listing titles and tags.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
How to Spot Trends and Keywords With Marketplace Insights
How to use Marketplace Insights, Etsy's search-data tool in Shop Manager, to see what buyers are searching for and how competitive each term is.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
How Etsy Search Works
Etsy's explanation of how its search ranks listings for shoppers.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Shopify Blog: Sell Online
The Shopify Blog's articles on selling online.
#shopify#strategy-reading#small-business#free#official
shopify.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Shopify Blog: Conversion
The Shopify Blog's articles on turning store visitors into buyers.
#shopify#strategy-reading#small-business#free#official
shopify.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Shopify Collabs
Shopify's help docs for Collabs, its app for finding and working with creators and affiliates.
#shopify#strategy-reading#small-business#free#official
help.shopify.comAdded Oct 5, 20260 opens
FreeCommunity
Marketing & Platform Tools
Etsy Seller Events
Etsy's calendar of seller events, including online sessions and workshops.
#etsy#strategy-reading#small-business#free#official
community.etsy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Reddit Pro Features
Reddit's help articles on each Reddit Pro feature.
#reddit#strategy-reading#small-business#free#official
support.reddithelp.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
The Anatomy of a Well-Crafted Etsy Listing
Etsy's breakdown of each part of a listing, from photos and title to description and attributes.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Marketing and Promotions
Shopify Help Center's overview of marketing tools and promotions.
#shopify#strategy-reading#small-business#free#official
help.shopify.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Orders and Shipping
Shopify Help Center's guide to managing orders and fulfillment.
#shopify#strategy-reading#small-business#free#official
help.shopify.comAdded Oct 5, 20260 opens
FreePlatform Tool
Entrepreneurship & Free Tools
Invoice Generator (Shopify)
Shopify's free tool for creating an invoice.
#shopify#platform-tool#small-business#free#official
shopify.comAdded Oct 5, 20260 opens
FreeCourse
Marketing & Platform Tools
Introduction to Shopify (Shopify Academy)
A free Shopify Academy course introducing the platform.
#shopify#strategy-reading#small-business#free#official
shopifyacademy.comAdded Oct 5, 20260 opens
FreeCommunity
Marketing & Platform Tools
Etsy Forums
Etsy's official community forums, where sellers ask questions and share advice.
#etsy#strategy-reading#small-business#free#official
community.etsy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
4 Strategies for Deciding Which Listings to Promote
Four approaches from Etsy for choosing which listings to put ad budget behind.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
The Ultimate Guide to Etsy Search
Etsy's guide to how its search works and what sellers can change to improve a shop's visibility.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Tools to Help You Follow Our Policies
Etsy's guide to the Policy violations page in Shop Manager, which shows removed listings, the policy involved and how to appeal.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Instagram for Business Blog
Instagram's business news and updates; this address now opens Meta for Business news.
#instagram#strategy-reading#small-business#free#official
business.instagram.comAdded Oct 5, 20260 opens
FreeCommunity
Marketing & Platform Tools
Shopify Community
Shopify's official merchant forum.
#shopify#strategy-reading#small-business#free#official
community.shopify.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Shopify Blog: Marketing
The Shopify Blog's marketing articles.
#shopify#strategy-reading#small-business#free#official
shopify.comAdded Oct 5, 20260 opens
FreePlatform Tool
Entrepreneurship & Free Tools
Business Name Generator (Shopify)
Shopify's free business name generator; no sign-up required.
#shopify#platform-tool#small-business#free#official
shopify.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Create a Content Marketing Strategy
Shopify's guide to planning content that brings shoppers to a store.
#shopify#strategy-reading#small-business#free#official
help.shopify.comAdded Oct 5, 20260 opens
FreeCourse
Marketing & Platform Tools
Shopify Academy
Shopify's free courses, learning paths and skills credentials. It moved from academy.shopify.com to this address.
#shopify#strategy-reading#small-business#free#official
shopifyacademy.comAdded Oct 5, 20260 opens
FreeCase Study
Marketing & Platform Tools
Instagram Business Case Studies
Instagram's collection of business case studies; the address now opens Meta's Instagram case studies page.
#instagram#strategy-reading#small-business#free#official
business.instagram.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Etsy Seller Handbook
Etsy's free library of seller guides, the Etsy Success podcast and stories from other sellers, organized by topic.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
TikTok Creator Academy
TikTok's official learning hub for creators, with guides on content, growth and earning.
#tiktok#strategy-reading#small-business#free#official
tiktok.comAdded Oct 5, 20260 opens
FreeCourse
Marketing & Platform Tools
Marketing Fundamentals (Shopify Academy)
A free Shopify Academy learning path on marketing basics for a store.
#shopify#strategy-reading#small-business#free#official
shopifyacademy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Sales Channels
Shopify Help Center's guide to selling through channels beyond the online store.
#shopify#strategy-reading#small-business#free#official
help.shopify.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Instagram Growth Guide for Creators
Instagram's guide for creators on reaching and connecting with a larger audience.
#instagram#strategy-reading#small-business#free#official
creators.instagram.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
How Meta Business Suite Works
Meta's help article explaining how Business Suite and business portfolios are set up and what they manage.
#instagram#strategy-reading#small-business#free#official
facebook.comAdded Oct 5, 20260 opens
FreeCourse
Marketing & Platform Tools
Meta Blueprint: Instagram Marketing
Four short free Meta courses (about 15 to 18 minutes each) on getting a business online, content that stands out, turning posts into ads and going live. Meta's separate certification exam may carry a fee; check Meta's page before paying.
#instagram#strategy-reading#small-business#free#official
facebookblueprint.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
The Ultimate Guide to Advertising
Etsy's guide to advertising timing, budget and which listings to promote. Free to read; ads themselves cost money.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreePlatform Tool
Entrepreneurship & Free Tools
Shopify Free Business Tools
Shopify's collection of free online tools for small businesses, from calculators to generators.
#shopify#platform-tool#small-business#free#official
shopify.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Intro to Shopify
Shopify Help Center's introduction to the platform and setting up a store.
#shopify#strategy-reading#small-business#free#official
help.shopify.comAdded Oct 5, 20260 opens
FreePlatform Tool
Marketing & Platform Tools
Reddit Pro
Reddit's help section for Reddit Pro, which Reddit describes as a free suite of organic business tools for finding and joining relevant communities.
#reddit#platform-tool#small-business#free#official
support.reddithelp.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
The Ultimate Guide to Branding and Customer Service
Etsy's guide to building a consistent shop brand, telling a shop's story and handling customer service.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreeCommunity
Marketing & Platform Tools
Etsy Success Podcast
Etsy's own podcast for sellers, with episodes on running and growing a shop.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreePlatform Tool
Marketing & Platform Tools
Instagram Creator Marketplace
Instagram's tool where brands find creators for paid partnerships, and creators can be discovered by brands.
#instagram#platform-tool#small-business#free#official
creators.instagram.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Instagram Best Practices
Instagram's creator education hub with best practices for posts, Reels and Stories.
#instagram#strategy-reading#small-business#free#official
creators.instagram.comAdded Oct 5, 20260 opens
FreePlatform Tool
Entrepreneurship & Free Tools
Refund Policy Generator (Shopify)
Shopify's free refund policy template generator. It gives a starting-point template, not legal advice.
#shopify#platform-tool#small-business#free#official
shopify.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Checklist: Get Your Listings Ready to Advertise
Etsy's checklist for preparing listings before promoting them with Etsy Ads.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Reports and Analytics
Shopify Help Center's guide to store analytics and reports.
#shopify#strategy-reading#small-business#free#official
help.shopify.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
About Reddit Pro
Reddit's help articles explaining what Reddit Pro is and who it is for.
#reddit#strategy-reading#small-business#free#official
support.reddithelp.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
TikTok Shop Academy
TikTok's learning site for TikTok Shop sellers and creators. A seller account may be required for some content.
#tiktok#strategy-reading#small-business#free#official
seller-us.tiktok.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Instagram Help for Businesses
Instagram's help center section for business accounts.
#instagram#strategy-reading#small-business#free#official
help.instagram.comAdded Oct 5, 20260 opens
FreePlatform Tool
Entrepreneurship & Free Tools
Profit Margin Calculator (Shopify)
Shopify's free calculator for working out profit margin and pricing.
#shopify#platform-tool#small-business#free#official
shopify.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Getting Started With Etsy Ads
Etsy's guide to launching an Etsy Ads campaign, from setting a budget to what to expect in the first 30 days. Free to read; ads themselves cost money.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Instagram Insights Guide
Instagram's guide to reading account insights and using them to plan content.
#instagram#strategy-reading#small-business#free#official
creators.instagram.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Give Your Team Shared Access to Your Shop
How to invite up to five team members to help run an Etsy shop with their own logins, without sharing a password or financial details.
#etsy#strategy-reading#small-business#free#official
etsy.comAdded Oct 5, 20260 opens
FreeGuide
Marketing & Platform Tools
Shopify Blog: Starting Up
The Shopify Blog's articles on starting a business.
#shopify#strategy-reading#small-business#free#official
shopify.comAdded Oct 5, 20260 opens
FreePlatform Tool
Marketing & Platform Tools
Meta Business Suite
Meta's free tool for managing Facebook and Instagram business accounts in one place: messages, scheduled posts, ads and insights.
#instagram#platform-tool#small-business#free#official
facebook.comAdded Oct 5, 20260 opens