8 free resources on this topic. Everything here is free and hand-picked. You can also search within this topic.
Nick Nelson describes B2B creator and influencer marketing tactics, including co-hosted podcast and video series, drawing on TopRank Marketing's research. The article is freely readable; the publisher sells marketing services and promotes its associated report.
Google's free PDF playbook on selecting creators, writing creator briefs and extending creator campaigns with paid YouTube advertising.
Examines measurement challenges in influencer marketing, including inconsistent platform metrics and fragmented ownership of creator programs. Discusses clarifying campaign goals and amplifying creator content, drawing on ANA research.
Free one-day virtual festival on influencer marketing, with sessions from brand, creator and marketing leads. October 21, 2026, 10am–5pm ET, online.
Influencer marketing platform for finding creators, analyzing audiences, and running performance campaigns.
Why I recommend it: Strong option if you need audience analytics before deciding which creators to partner with.
A platform for finding, briefing, and managing influencer marketing campaigns and creator collaborations.
Why I recommend it: Helpful if you are building a small brand and want a lightweight way to coordinate creator partnerships.
A trade publication covering the creator economy, influencer marketing platforms, and creator business news.
Why I recommend it: Industry-side coverage of the creator business, which is helpful if you are trying to price your own work honestly.
Creator marketing platform with public research, benchmarks, and campaign case studies you can learn from for free.
Why I recommend it: Read their case studies before you pitch a brand — they show what deliverables and metrics buyers actually pay for.
