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The Retail Marketers' Guide to the AI-Powered Holiday Season (2026)
Google's 2026 retail marketing playbook on how AI search is changing holiday shopping, with consumer behavior data, channel guidance, and campaign checklists for the peak season.
Why I recommend it: The numbers in here are the argument for rethinking how customers find you. Even if you run a one-person shop, chapter one is worth your afternoon.
AI-Powered Holiday Season Playbook.pdf
Created by Google
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drive.google.comAdded Sep 4, 20260 opens