6 free resources on this topic. Everything here is free and hand-picked. You can also search within this topic.
Article on how Gen Z workers are changing employer expectations around mental health support and work-life balance.
Second annual survey of 6,126 people aged 11-24 in the US, run with GlobalData in June 2026, on trust, money, social media and AI. 85% used AI in the past year and 74% were open to shopping through it, but only 2% trusted it for fashion advice; influencers never exceeded 11% of trust in any category. Self-described financial independence fell to 34.9% from 41.3% in 2025, and 29% say they are "definitely addicted" to social media, up from 18.8%.
Why I recommend it: Handy for anyone marketing to or coaching young people: it says plainly that family and friends outrank influencers and AI on trust. Remember who paid for it — a clothing retailer selling to this exact age group — so treat it as a well-run retailer survey of stated attitudes, not proof of what people actually bought.
Pew Research Center short read, 18 August 2026, on a survey of US adults conducted 22-28 June 2026. 52% now say they are more concerned than excited about AI in daily life, up from 37% in 2021. Among adults aged 18-29, 55% are more concerned than excited and 11% more excited than concerned, and 73% think AI will mean fewer US jobs over the next 20 years, up from 61% in 2024.
Why I recommend it: Useful when a client says the worry is just in their head — it is not, and the numbers are free to download as a spreadsheet. Read it as what people expect, not as what has happened to employment: it measures opinion, not job counts.
LinkedIn News research finding that Gen Z professionals increasingly influence business decisions, yet 72% say they lack the confidence to turn contacts into career opportunities.
Why I recommend it: I use this one to normalize the awkwardness of networking. If nearly three quarters of early-career people feel the same way, the problem is practice, not personality.
VICE article by Ashley Fike on how Gen Z job seekers are bypassing AI resume filters by using TikTok and social media to get directly in front of hiring managers.
Why I recommend it: A short video pitch and visible social proof can reach humans before an ATS filters you out. Use it as a supplement, not a replacement for a strong resume.
Culture and trends newsletter breaking down what Gen Z is actually doing and feeling right now, from counterculture shifts to anxiety about AI at work.
Why I recommend it: Read it if you market to, manage, or compete with early-career workers. Trend reports age fast, but the mood it captures is real.
