ecommerce

Amazon gives sellers a smarter Seller Assistant and a plugin for Amazon Quick

Amazon's announcement of upgraded AI Seller Assistant tools, including a plugin that works with Claude.

Why I recommend it: Amazon's own announcement. Selling on Amazon has fees, and some features may need paid accounts.

Amazon Seller Central now supports multichannel selling

Amazon's announcement that Seller Central can manage listings and orders across Amazon, eBay, Shopify, TikTok and Walmart.

Why I recommend it: A company press release, not an independent review. Useful to know the feature exists; check fees and lock-in before routing other stores through Amazon.

Amazon Seller University

Amazon's free training library for sellers: videos and guides on listing products, fulfilment, advertising and growing a store.

Why I recommend it: Free to watch, but it's Amazon teaching you to sell on Amazon — selling itself carries monthly and per-item fees. Compare against other channels before committing.

Go To Millions Membership

A free membership community for ecommerce and retention marketers — peer introductions, what is working now, and access to the wider Go To Millions network by application.

Why I recommend it: Application-based but free. Fill in the focus areas honestly — the introductions are only useful if the profile matches what you actually do.

Building a T-Shirt Factory Factory

A Breaking Change blog post on building tooling to build the tooling — an honest walkthrough of automating a small side business with AI assistance.

Why I recommend it: A good antidote to launch-day stories: most of the work is plumbing, and this shows the plumbing.

Blueberry — AI Marketing Agents for Consumer Brands

AI agents that respond to social interactions with personalized messages to grow email lists, first-party data, and repeat purchases for consumer brands. Pricing is sales-led, so free access is unconfirmed.

How to Find Wholesale Suppliers

Shopify guide to sourcing and vetting wholesale suppliers, including questions to ask and red flags.

Why I recommend it: Vetting suppliers badly is one of the most expensive early mistakes I see product founders make.

StoreClaw AI

AI-powered inventory and listing platform for ecommerce sellers, helping small businesses manage products, optimize listings, and automate store operations.

Why I recommend it: Good for founders who want to spend less time on listing busywork and more time on product and customer conversations.

Stan Store Blog

Creator-commerce blog covering how entrepreneurs, coaches, and indie makers build productized services, digital downloads, and monetized communities on Stan Store.

Why I recommend it: I like seeing how creators turn a simple link-in-bio store into a real mini-business. Great inspiration if you are testing a low-risk product idea before quitting a day job.

Shopify Sidekick (AI Store Assistant)

Shopify's official documentation for Sidekick, the built-in AI assistant that answers store questions, edits products, and runs setup tasks inside the Shopify admin.

Why I recommend it: If you already pay for Shopify, this is included. Learn what it can do before buying a third-party app that does the same thing.

The Retail Marketers' Guide to the AI-Powered Holiday Season (2026)

Google's 2026 retail marketing playbook on how AI search is changing holiday shopping, with consumer behavior data, channel guidance, and campaign checklists for the peak season.

Why I recommend it: The numbers in here are the argument for rethinking how customers find you. Even if you run a one-person shop, chapter one is worth your afternoon.

How Etsy Uses AI to Support Sellers

Etsy Seller Handbook article explaining where AI sits in search, listing help, and shop tools, and what it means for how buyers find handmade goods.

Why I recommend it: Read this as a search-visibility document. How the platform interprets your listings decides whether anyone sees them.

Shopify Magic (Free AI Content Tools)

Shopify's documentation for Magic, the free AI features that write product descriptions, emails, blog posts, and support replies from inside your store.

Why I recommend it: Product descriptions are where most small shops stall. Let it draft, then rewrite the first sentence in your own voice.

Claude for Commerce: Building Effective Commerce Agents

Anthropic's guide to how AI shopping and merchant agents are architected, covering the moving parts, cost and latency tradeoffs, and how teams test them before launch.

Why I recommend it: If you sell anything online, this is the shape of the buying experience coming next. Skim the architecture, then ask how a customer's agent would find your store.

Google Digital Marketing & E-commerce Certificate

Certificate covering email marketing, SEO, paid media, analytics, and running an online store.

Why I recommend it: Useful twice over: as a route into marketing roles, and as the skill set a small business owner needs to stop overpaying agencies.

Resource Links by Platform (168-link reference PDF)

One printable reference of every platform tool, ad and shop setup page, AI marketing tool, and strategy read in this collection - 168 links across 24 platform categories.

Why I recommend it: Download this if you want the whole platform list in one place - it mirrors every link in the Marketing & Platform Tools collection.

Google Merchant Center

Platform for uploading and managing the product data that powers Google Shopping ads and listings.

Etsy Meets AI / ChatGPT Integration

Etsy help-center article explaining how shoppers can purchase Etsy items directly through ChatGPT.

Google Shopping

Google's comparison shopping service that surfaces product listings from online and local retailers.

Gen Z & AR Shopping

Snap's article on how Gen Z consumers are using augmented reality to discover and shop for brands.

The Handmade Advantage

Deep-dive article examining whether selling handmade goods on Etsy is worth it for crafters.

TikTok Seller Requirements

Article explaining the eligibility requirements and steps needed to get approved for TikTok Shop.

Shopify: The Entrepreneur's Platform

Entrepreneur.com article outlining the key benefits of building an online store on Shopify.

Klaviyo

Email and SMS marketing automation platform popular with e-commerce brands for personalized campaigns.

Shopify

Leading e-commerce platform for building, managing, and scaling an online store.

Why I recommend it: If you're serious about selling online, this is the platform most of my clients start with.

Why Etsy Works for Creators

Etsy's own seller-handbook article on why the marketplace suits independent creators and makers.

Business Prime Tiers

Amazon's subscription tiers offering business customers bulk pricing, analytics, and purchasing tools.

OpenAI Agentic Commerce Protocol

OpenAI's developer documentation for its protocol letting AI agents complete purchases on a user's behalf.

Shopify Capital

Shopify's financing program offering merchants business loans and cash advances based on store performance.

Creator Empowerment Features

Article on how Etsy's platform and startup model have empowered independent creators.

Seller University

Amazon's free library of training videos and courses to help new sellers launch and grow.

Why I recommend it: Amazon's own free training library—worth a look before you list your first product.

Seller Central / Business Analytics

Amazon's dashboard for managing listings, inventory, orders, and sales-performance analytics.

AI Shopping Agents

Trade-publication article on how AI shopping agents are reshaping retail and consumer buying behavior.

Stanley 1913

Official site of Stanley 1913, the drinkware brand behind the viral Stanley Quencher tumbler.

SmartBiz

Amazon Business feature connecting small business owners with SBA-backed small business loan options.

Sustainability in E-Commerce

Article on sustainability practices and trends taking hold within the e-commerce industry.

Conversational Commerce with ChatGPT

Shopify's integration letting customers browse and buy from Shopify stores directly within ChatGPT.

Pinterest Ads Manager

Pinterest's self-serve dashboard for creating, targeting, and managing paid Pinterest ad campaigns.

TikTok Shop

TikTok's built-in e-commerce feature letting sellers list and sell products directly within the app.

Why I recommend it: Worth exploring if you're a product-based business trying to reach a younger audience.

Fulfillment by Amazon (FBA)

Amazon's logistics service that stores, packs, and ships seller inventory through its warehouse network.

Facebook Marketplace

Meta's free platform for individuals and businesses to list and sell products locally and online.

Amazon Advertising

Amazon's advertising platform offering sponsored product, brand, and display campaigns across its marketplace.

Gymshark

Official site of Gymshark, the fitness apparel brand built largely through social media and influencer marketing.

Shopify App Store

Shopify's marketplace of third-party apps and plugins for extending store functionality.

Labubu / Pop Mart

Official Pop Mart product page for Labubu, the collectible character line behind the 2025 viral toy craze.

Seller App

Amazon's mobile app letting sellers manage orders, inventory, and analytics on the go.

Stripe

Payment-processing platform that lets businesses accept online payments and manage billing infrastructure.

Why I recommend it: Most online stores and service businesses end up using Stripe to get paid.

The Buy Guide

Site telling the origin story of the Stanley Quencher cup and the women-owned business that popularized it.

Instagram Shops

Meta's free feature letting businesses build a shoppable storefront directly inside the Instagram app.

Snapchat x Shopify Integration

Support article explaining how to connect the Snap Pixel to a Shopify store for ad tracking.

Yotpo

E-commerce marketing platform for managing reviews, loyalty programs, and user-generated content.

Shopify AR

Shopify's toolset for adding 3D and augmented-reality product previews to an online store.

Shopify Magic (AI Features)

Shopify's built-in AI feature set for generating product descriptions, images, and store content.

Mobile-First Commerce

Article on why mobile-first design and shopping experiences are now essential for e-commerce businesses.