content marketing

Social Media Today

Daily news on every social platform — algorithm changes, ad tools, policy shifts and platform updates across TikTok, Instagram, LinkedIn, Pinterest, X, Snapchat and YouTube.

Why I recommend it: Free to read with no paywall, and the daily email is free too. The most reliable way to know a platform changed something before your posts quietly stop working.

Marcus Sheridan Learning Center

Free talks, videos, and teaching from Marcus Sheridan, author of They Ask, You Answer — answering customer questions honestly as a content and sales strategy for small businesses.

Why I recommend it: The whole method is: answer the questions your customers actually ask, including the awkward ones about price. Cheapest marketing strategy there is.

5 GitHub Repos: Kill AI Slop, Go Viral, Make Money (Greg Isenberg)

Video walkthrough of open-source repositories founders can use for content quality, distribution, and monetization experiments.

Why I recommend it: Watch for the ideas, not the tools. The repos change monthly; the distribution thinking lasts.

The Claude Content Operating System

A downloadable guide to using Claude for LinkedIn content: audience research prompts, voice calibration, and reusable prompt frameworks for turning an hour into a week of posts.

Why I recommend it: The prompt frameworks in here are the useful part - especially the audience pain-point mining prompt. It is a lead magnet for a paid program, so take the system and ignore the sales pitch.

Meta Creative Center

Meta's free library of ad examples, templates, and creative inspiration for Facebook and Instagram.

Change Makers Program

TikTok's initiative spotlighting and supporting creators who run charitable and social-impact campaigns.

YouTube

The world's largest video-sharing platform, widely used by creators and businesses for organic reach.

TikTok: Volume + Trends Strategy

Article on the strategies, trends, and tools entrepreneurs can use to grow a following on TikTok.

Google Veo

Google DeepMind's generative AI model that creates video clips from text or image prompts.

Speechify

Text-to-speech app that converts written content into natural-sounding narrated audio.

Runway

AI-powered video generation and editing platform for creating and stylizing clips from text or images.

Pinterest Predicts (Trends 2026)

Pinterest's annual trend report forecasting the themes and searches expected to grow in the coming year.

YouTube: Shorts + Long-Form Strategy

Article comparing short-form and long-form video strategies and their effects on audience engagement.

Canva

Popular design platform with AI features for creating graphics, videos, presentations, and marketing materials.

Why I recommend it: If you only learn one design tool for your business, make it Canva.

Descript

AI-powered audio and video editing tool that lets users edit recordings by editing a text transcript.

Creative Hub

Meta's free tool for mocking up and previewing ad creative before launching a campaign.

Creator Fund/Program

TikTok's official program that pays eligible creators based on the views their content generates.

Synthesia

AI platform that produces videos narrated by realistic AI avatars from a simple text script.

Pika

AI video generation tool that turns text and image prompts into short animated video clips.

YouTube Partner Program

YouTube's monetization program letting eligible creators earn revenue from ads, memberships, and Shopping.

YouTube Shorts

YouTube's short-form vertical video feature built to compete with TikTok and Instagram Reels.

Sora 2

OpenAI's generative AI model that creates realistic video and audio clips from text prompts.

AR Lenses & Filters (Lens Studio)

Snap's free desktop software for designing custom augmented-reality lenses and camera filters.

How to Write Captions

Practical guide to writing effective, engaging captions for social media posts.

Blaze AI

AI content-generation platform for creating marketing copy, social posts, and blog content.