chartbeat

Is the homepage dead?

Chartbeat analysis of two years of publisher traffic: articles are the front door about two-thirds of the time, homepages have shifted toward reader loyalty and recirculation, and AI overviews are part of the changing referral mix.

Why I recommend it: Free post from an analytics vendor, so the framing serves Chartbeat's products. The raw split — 67% of visits landing on articles versus 33% on homepages — is their own network data and worth knowing if you publish or run a content business.