channels

A Simple Marketing Plan for Entrepreneurs

A stripped-down marketing plan you can actually finish: audience, message, channels, budget, and how to measure what works.

From the site: If you're planning to revamp or create a marketing plan for your business, keep reading for the five steps you need to make it happen.

Why I recommend it: One page beats a binder. Name your customer, your promise, and the two channels you will actually show up on every week.