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openai.com
Free
Article
Technology & Ethics

Sophos cuts threat investigation time with OpenAI Daybreak

OpenAI customer story (October 9, 2026) on Sophos combining OpenAI models with its own threat intelligence through the Daybreak cyber partner program. OpenAI and Sophos report a 96% reduction in investigation time and 52% of managed detection cases resolved end to end by AI. A company case study, not a product launch.

#OpenAI#cybersecurity#AI agents#case study
openai.comAdded Oct 9, 20260 opens
openai.com
Free
Article
Technology & Ethics

How Oracle uses ChatGPT and Codex

OpenAI customer story (October 8, 2026) describing Oracle's use of ChatGPT and Codex. A company case study, not a product launch.

#OpenAI#ChatGPT#Codex#case study
openai.comAdded Oct 8, 20260 opens
seon.io
Free
Case Study
Technology & Ethics

The Hidden Risk Files (SEON)

Series of fraud investigation case studies from SEON's fraud consultants, each walking through how a real fraud pattern — device farms, fake AI-generated identities, rewards-program abuse rings — was detected through subtle signals.

#fraud-prevention#case-study#ai-fraud#cybersecurity
seon.ioAdded Sep 30, 20260 opens
Reid Hoffman
Free
Document
Entrepreneurship & Free Tools

LinkedIn's Original Pitch to Greylock

The actual 2004 pitch deck Reid Hoffman used to raise LinkedIn's Series B, with his annotations explaining each slide.

From the site: At Greylock, my partners and I are driven by one guiding mission: always help entrepreneurs. It doesn’t matter whether an entrepreneur is in our portfolio, whether we’re considering an investment, or whether we’re casually meeting for the first time.

Why I recommend it: One of the few real pitch decks published with the reasoning attached. Read the annotations more than the slides — they show what a room of investors was actually asking.

#case-study#fundraising#linkedin#pitch-deck#research#startup
Reid HoffmanAdded Sep 17, 20260 opens
therundown.ai
Free
Article
AI & Assistive Tools

10 Ways The Rundown Uses AI

A free look inside how an AI media company uses AI across research, writing, design and operations, with the specific tools and workflows.

Why I recommend it: Concrete workflows you can copy rather than vague advice to "use AI".

#ai#automation#case-study#free#productivity#research#tools#workflow
therundown.aiAdded Sep 15, 20260 opens
tiktok.com
Free
Case Study
Marketing & Platform Tools

Squishmallows on TikTok

TikTok discover page showcasing the viral community and collector content around Squishmallows plush toys.

#brand-case-studies#case-study#free#marketing#marketing-platforms#research#social-media
tiktok.comAdded Aug 29, 20260 opens
slukeredwards.wixsite.com
Free
Case Study
Marketing & Platform Tools

Gymshark Millennials

Article examining how Gymshark's marketing strategy successfully captured millennial and Gen Z fitness audiences.

#brand-case-studies#case-study#free#marketing#marketing-platforms#research#strategy-reading
slukeredwards.wixsite.comAdded Aug 29, 20260 opens
newsroom.tiktok.com
Free
Platform Tool
Marketing & Platform Tools

Change Makers Program

TikTok's initiative spotlighting and supporting creators who run charitable and social-impact campaigns.

#case-study#content-marketing#creator-economy#free#marketing#marketing-platforms#research#tiktok#tool
newsroom.tiktok.comAdded Aug 29, 20260 opens
simicart.com
Free
Case Study
Marketing & Platform Tools

Gymshark Net Worth

Article breaking down Gymshark's valuation and financial growth as a case study in brand scaling.

#brand-case-studies#case-study#free#marketing#marketing-platforms#research#strategy-reading
simicart.comAdded Aug 29, 20260 opens
linkedin.com
Free
Case Study
Marketing & Platform Tools

Labubu Effect Article

LinkedIn article analyzing how niche character storytelling turned Labubu into a global viral phenomenon.

#brand-case-studies#case-study#free#marketing#marketing-platforms#research#strategy-reading
linkedin.comAdded Aug 29, 20260 opens
tiktok.com
Free
Case Study
Marketing & Platform Tools

Stanley Car Fire TikTok Video

The viral TikTok video of a Stanley cup surviving a car fire that sparked the brand's massive social moment.

#brand-case-studies#case-study#free#marketing#marketing-platforms#research#social-media
tiktok.comAdded Aug 29, 20260 opens
forbes.com
Free
Case Study
Marketing & Platform Tools

Stanley $750M Revenue (Forbes)

Forbes' account of how a viral TikTok moment helped drive Stanley's cup sales and brand revenue growth.

Why I recommend it: A great real-world example of how one viral moment can transform a brand overnight.

#brand-case-studies#case-study#free#marketing#marketing-platforms#research#strategy-reading
forbes.comAdded Aug 29, 20260 opens
gymshark.com
Free
Case Study
Marketing & Platform Tools

Gymshark Story

Gymshark's own account of its founding story, from a teenage side hustle to a global apparel brand.

Why I recommend it: One of the best founder stories out there for anyone starting a business from nothing.

#brand-case-studies#case-study#founders#free#marketing#marketing-platforms#research#strategy-reading
gymshark.comAdded Aug 29, 20260 opens
usatoday.com
Free
Case Study
Marketing & Platform Tools

Stanley CEO Sends New Car (USA Today)

USA Today's coverage of Stanley's CEO replacing the car destroyed in the viral fire video as a goodwill gesture.

#brand-case-studies#case-study#free#marketing#marketing-platforms#research#social-media
usatoday.comAdded Aug 29, 20260 opens
stanley1913.com
Free
Case Study
Marketing & Platform Tools

Stanley 1913

Official site of Stanley 1913, the drinkware brand behind the viral Stanley Quencher tumbler.

#brand-case-studies#case-study#ecommerce#free#marketing#marketing-platforms#research
stanley1913.comAdded Aug 29, 20260 opens
buildabear.gcs-web.com
Free
Case Study
Marketing & Platform Tools

Build A Bear UGC Campaign

Press release on a Build-A-Bear marketing campaign built around user-generated content and customer stories.

#brand-case-studies#case-study#free#marketing#marketing-platforms#research#ugc
buildabear.gcs-web.comAdded Aug 29, 20260 opens
lababudoll.com
Free
Case Study
Marketing & Platform Tools

Labubu Lifestyle Community

Fan-community guide to the Labubu collector lifestyle and the culture built around the toy line.

#brand-case-studies#case-study#free#marketing#marketing-platforms#research#social-media
lababudoll.comAdded Aug 29, 20260 opens
gymshark.com
Free
Case Study
Marketing & Platform Tools

Gymshark

Official site of Gymshark, the fitness apparel brand built largely through social media and influencer marketing.

#brand-case-studies#case-study#creator-economy#ecommerce#free#marketing#marketing-platforms#research
gymshark.comAdded Aug 29, 20260 opens
popmart.com
Free
Case Study
Marketing & Platform Tools

Labubu / Pop Mart

Official Pop Mart product page for Labubu, the collectible character line behind the 2025 viral toy craze.

#brand-case-studies#case-study#ecommerce#free#marketing#marketing-platforms#research
popmart.comAdded Aug 29, 20260 opens
forbes.com
Free
Case Study
Marketing & Platform Tools

Labubu Viral Marketing (Forbes)

Forbes article on the marketing lessons businesses can learn from Labubu's viral growth.

#brand-case-studies#case-study#free#marketing#marketing-platforms#research#strategy-reading
forbes.comAdded Aug 29, 20260 opens
thebuyguide.com
Free
Case Study
Marketing & Platform Tools

The Buy Guide

Site telling the origin story of the Stanley Quencher cup and the women-owned business that popularized it.

#brand-case-studies#case-study#ecommerce#free#marketing#marketing-platforms#research
thebuyguide.comAdded Aug 29, 20260 opens
hbs.edu
Free
Article
Career & Professional Optimization

Interapt's Apprenticeship Model Fills a Gap in Tech Skills

Harvard Business School profile of Interapt, which trains and places people from economically overlooked regions into paid tech roles, with detail on how the earn-while-you-learn model is financed.

In plain terms: This interview explains how Interapt trains and places job seekers into paid technology roles without requiring a tech background. You can read it to understand how their apprenticeship model works and what they look for in applicants.

Why I recommend it: Proof that regional and rural talent gets hired when someone builds the bridge. Worth knowing if you are outside a tech hub.

#apprenticeship#article#career#career-development#case-study#entry-level#free#job markets#paid-training#reading#research#rural#training
hbs.eduAdded Aug 29, 20260 opens