3 free resources on this topic. Everything here is free and hand-picked. You can also search within this topic.
Draws marketing lessons from the film Black Panther: how building for a specific, underserved audience can drive reach and loyalty, with takeaways for planning inclusive marketing campaigns.
A stripped-down marketing plan you can actually finish: audience, message, channels, budget, and how to measure what works.
From the site: If you're planning to revamp or create a marketing plan for your business, keep reading for the five steps you need to make it happen.
Why I recommend it: One page beats a binder. Name your customer, your promise, and the two channels you will actually show up on every week.
Slide deck on how AI tools and social platforms are rewriting brand building — breaking down viral case studies like Labubu (scarcity, lore, community) with the revenue numbers behind the hype, plus what those playbooks mean for your own launch.
In plain terms: This presentation breaks down how viral brands use storytelling, social media, and AI tools to grow their sales. You can review real-world marketing case studies and learn how to promote your business using major search and social platforms.
Why I recommend it: Study why these launches worked — story, scarcity, community — then borrow the mechanics, not the gimmick.
Created by Justin Smith — Launchpad Library
