advertising

Google Tests Bigger Local Services Ads

Search Engine Land reports on Google testing larger Local Services Ads that include more visual and review information in search results.

Switch Your Ad Spend to Pinterest (Pinterest's Pitch)

Pinterest's sales page for advertisers moving budget from other platforms, listing its ad placements, its own performance figures and the sign-up incentives it currently offers.

Why I recommend it: Free to read, but be clear on what this is: a sales pitch. Every multiple on it (2x impressions, 1.5x recall) is Pinterest measuring Pinterest, with no independent check. Worth a look only for the current incentive offer, and advertising itself costs money.

Pinterest Holiday 2026 Campaign Optimisation Guide

Pinterest's own marketer guide to running and adjusting festive-season campaigns in real time: what to watch weekly, when to shift budget, and which formats it recommends for each stage.

Why I recommend it: Free to read. The timing advice works whether or not you pay for ads, but remember the guide exists to get you spending — every figure in it is Pinterest's own.

Google for Nonprofits

No-cost and discounted Google products for eligible nonprofit organizations, including Google Workspace, Ad Grants for search advertising, YouTube nonprofit features, and Google Maps credits.

Why I recommend it: If you run or volunteer with a registered nonprofit, the Ad Grant alone is worth the paperwork. Check the eligibility page for your country before applying.

Fluencify

A creator-marketing platform that runs influencer and UGC campaigns end to end — from creator contracting and briefing to quality review and payout.

Why I recommend it: Worth exploring if you are building a brand and want to outsource the operations of a creator campaign without giving away a large agency markup.

LinkNYC Advertising

How to advertise on LinkNYC kiosks across New York City, including formats and how to get started.

Why I recommend it: Mostly useful as a reference point for what real out-of-home advertising costs before you commit.

Oodle Blog

Insights on digital marketing, advertising, and brand strategy from the Oodle team.

Why I recommend it: Oodle's blog covers practical digital marketing and brand strategy from an agency perspective — useful if you are building a personal brand, running a small business, or trying to make your marketing budget work harder.

Resource Links by Platform (168-link reference PDF)

One printable reference of every platform tool, ad and shop setup page, AI marketing tool, and strategy read in this collection - 168 links across 24 platform categories.

Why I recommend it: Download this if you want the whole platform list in one place - it mirrors every link in the Marketing & Platform Tools collection.

X for Business (Intro Hub)

X's official introduction hub for businesses covering advertising and brand-building tools on the platform.

Google Merchant Center

Platform for uploading and managing the product data that powers Google Shopping ads and listings.

Meta Creative Center

Meta's free library of ad examples, templates, and creative inspiration for Facebook and Instagram.

Google Shopping

Google's comparison shopping service that surfaces product listings from online and local retailers.

TikTok Ads Manager

TikTok's self-serve dashboard for creating, targeting, and managing paid advertising campaigns.

Conversational Ads (Sponsored Snaps)

Snap newsroom announcement covering new conversational and sponsored ad formats for advertisers.

Meta Pixel Setup Guide

Third-party guide walking through how to install the Meta Pixel tracking code on a business website.

Creative Hub

Meta's free tool for mocking up and previewing ad creative before launching a campaign.

LinkedIn Business Manager

LinkedIn's tool for managing multiple ad accounts, pages, and team access in one place.

Meta Advantage+

Meta's AI-powered automated ad system that optimizes targeting, budget, and creative delivery.

X Ads (Get Started)

X's getting-started guide for setting up and launching paid advertising campaigns on the platform.

Flexible Enterprise Business Center

TikTok's centralized workspace for managing multiple ad accounts, assets, and team permissions.

Reddit Ads

Reddit's self-serve advertising platform for targeting ads to specific communities and interests.

Pinterest Ads Manager

Pinterest's self-serve dashboard for creating, targeting, and managing paid Pinterest ad campaigns.

Ad Optimization Assistance

TikTok's official checklist for diagnosing and improving underperforming ad campaigns.

Microsoft Advertising

Microsoft's paid search advertising platform, running ads across Bing, Yahoo, and partner networks.

LinkedIn Marketing Solutions

LinkedIn's hub for B2B advertising, sponsored content, and other marketing solutions.

Amazon Advertising

Amazon's advertising platform offering sponsored product, brand, and display campaigns across its marketplace.

Pinterest Business Help: Advertising

Pinterest's help-center documentation covering how to set up and run advertising campaigns.

Target Frequencies

TikTok Ads Manager feature letting advertisers control how often the same user sees an ad.

LinkedIn Campaign Manager (Ads)

LinkedIn's self-serve advertising dashboard for creating and managing sponsored ad campaigns.

Google Ads

Google's paid advertising platform for running search, display, video, and shopping ad campaigns.

Website and App Optimization (Pixel)

TikTok's guide to installing the TikTok Pixel to track website conversions from ad campaigns.

Smart+ Campaign Optimization

TikTok's AI-driven automated ad solution that optimizes targeting and budget allocation for advertisers.