Resource Hub
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10 resources
Three free tools with no sign-up: an AI buyer persona grades your cold email, message or call transcript, drills you on objections, and reviews ad copy.
Why I recommend it: The graders are free; the full product is a paid trial. Don't paste private customer details into any AI tool.
Free courses, live cohorts and certifications on modern go-to-market systems, taught around the Clay platform.
From the site: Master modern GTM systems with Clay University. Join hands-on courses, live cohorts, and certifications to level up your craft and build what’s next. Enroll today and learn from real GTM experts using Clay.
Why I recommend it: The courses are free to enrol in and the go-to-market thinking transfers beyond Clay itself. Bear in mind it is a vendor's academy — the workflows assume you are using their product, which is paid past its free credits.
A free newsletter of operating playbooks for software companies, organised by function — sales, marketing, operations, product and finance.
Why I recommend it: If you are building or joining a startup, the function-by-function playbooks are the practical part most advice skips.
Free talks, videos, and teaching from Marcus Sheridan, author of They Ask, You Answer — answering customer questions honestly as a content and sales strategy for small businesses.
Why I recommend it: The whole method is: answer the questions your customers actually ask, including the awkward ones about price. Cheapest marketing strategy there is.
Free training on selling wholesale as an independent maker, covering outreach, pricing, and retail relationships.
Why I recommend it: The outreach scripts here translate well beyond wholesale, honestly.
A free guide library on inbound lead handling, scheduling, routing and revenue operations practices for sales and marketing teams.
Why I recommend it: Vendor-published, so read past the product pitch, but the mechanics of how inbound leads get lost are explained honestly here.
Tactical, step-by-step content on starting and scaling digital product businesses from zero to over $25M in sales.
From the site: If you're looking to start or scale a digital product business, this channel is the one-stop shop for you.
Why I recommend it: Dense, practical digital-product strategy; especially useful if you are selling info products or SaaS.
Free business library from G2 covering marketing, sales, management, HR, and software selection — practical how-to articles written for people making buying and operating decisions.
From the site: G2's Learn Hub is for marketing, sales, management, HR, technology, software, and all business topics.
Why I recommend it: Good place to get fluent fast in a business function you were just handed. Skim the category hub, not the homepage.
Free certifications in inbound marketing, sales, CRM, and content.
Why I recommend it: Free certifications that hiring managers in marketing and sales actually recognize.
Fundamentals of finding and keeping customers — market research, pricing, and simple sales plans, with no software required.
Why I recommend it: Refreshing if you are tired of being told the answer is more posting. This is about customers, not content.
