Free collection of cart-abandonment studies, calculation notes and checkout findings. Baymard reports an unweighted 70.22% average across 50 studies from 2006–2025; differing definitions and samples mean this is not a target every store should expect. Paid research products are separate.
Working paper, under review (not yet peer-reviewed)
Published
October 2026
Working paper, under review and not yet peer-reviewed, by Maximilian Kaiser and Christian Schulze. The authors examine ChatGPT’s advertising rollout using data from 1,898 websites over 60 weeks, comparing referrals, conversions, and advertising value.
Marketing Brew story in which executives at e.l.f. Beauty and Jewelry Television describe using TikTok Shop for education and entertainment as well as sales.
Amazon's announcement that Seller Central can manage listings and orders across Amazon, eBay, Shopify, TikTok and Walmart.
Why I recommend it: A company press release, not an independent review. Useful to know the feature exists; check fees and lock-in before routing other stores through Amazon.
Amazon's free training library for sellers: videos and guides on listing products, fulfilment, advertising and growing a store.
Why I recommend it: Free to watch, but it's Amazon teaching you to sell on Amazon — selling itself carries monthly and per-item fees. Compare against other channels before committing.
A free membership community for ecommerce and retention marketers — peer introductions, what is working now, and access to the wider Go To Millions network by application.
Why I recommend it: Application-based but free. Fill in the focus areas honestly — the introductions are only useful if the profile matches what you actually do.
AI agents that respond to social interactions with personalized messages to grow email lists, first-party data, and repeat purchases for consumer brands. Pricing is sales-led, so free access is unconfirmed.
AI-powered inventory and listing platform for ecommerce sellers, helping small businesses manage products, optimize listings, and automate store operations.
Why I recommend it: Good for founders who want to spend less time on listing busywork and more time on product and customer conversations.
Creator-commerce blog covering how entrepreneurs, coaches, and indie makers build productized services, digital downloads, and monetized communities on Stan Store.
Why I recommend it: I like seeing how creators turn a simple link-in-bio store into a real mini-business. Great inspiration if you are testing a low-risk product idea before quitting a day job.
Shopify's official documentation for Sidekick, the built-in AI assistant that answers store questions, edits products, and runs setup tasks inside the Shopify admin.
Why I recommend it: If you already pay for Shopify, this is included. Learn what it can do before buying a third-party app that does the same thing.
Google's 2026 retail marketing playbook on how AI search is changing holiday shopping, with consumer behavior data, channel guidance, and campaign checklists for the peak season.
Why I recommend it: The numbers in here are the argument for rethinking how customers find you. Even if you run a one-person shop, chapter one is worth your afternoon.
Shopify's documentation for Magic, the free AI features that write product descriptions, emails, blog posts, and support replies from inside your store.
Why I recommend it: Product descriptions are where most small shops stall. Let it draft, then rewrite the first sentence in your own voice.
Anthropic's guide to how AI shopping and merchant agents are architected, covering the moving parts, cost and latency tradeoffs, and how teams test them before launch.
Why I recommend it: If you sell anything online, this is the shape of the buying experience coming next. Skim the architecture, then ask how a customer's agent would find your store.
Certificate covering email marketing, SEO, paid media, analytics, and running an online store.
Why I recommend it: Useful twice over: as a route into marketing roles, and as the skill set a small business owner needs to stop overpaying agencies.
#certificate#course#coursera
CourseraAdded Aug 31, 20260 opens
Marketing & Platform Tools
Free
Document
Marketing & Platform Tools
Resource Links by Platform (168-link reference PDF)
One printable reference of every platform tool, ad and shop setup page, AI marketing tool, and strategy read in this collection - 168 links across 24 platform categories.
Why I recommend it: Download this if you want the whole platform list in one place - it mirrors every link in the Marketing & Platform Tools collection.