Media's New Fight for Eyeballs, Profits, and Control

What it is

BCG analysis (October 1, 2026; Doug Shapiro, Ernesto Pagano, Sima Golnabi, Daniel Wilson) finding U.S. media revenue grew 5.4% a year from 2018–2025 but only 0.8% after inflation and population, while weekly media time rose from 85.5 to 91.4 hours. Based on a survey of 750 U.S. adults, it reports consumers are more willing to pay for human-made content than AI-generated content. The page blocked automated reading; this summary comes from its published key takeaways.

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