Improving Search Engine Optimization (SEO)
Shopify's guide to SEO settings and practices for a store.
Arvind Narayanan and Sayash Kapoor's newsletter separating AI that works from AI that is oversold, with close readings of specific product and research claims.
In plain terms: Analyzing AI as transformative but normal technology, not superintelligence. Click to read AI as Normal Technology, a Substack publication with tens of thousands of subscribers.
Why I recommend it: The archive is free to read and the best regular antidote to launch-post hype. The book of the same name is a paid purchase — you do not need it to follow the newsletter.
Read / subscribe freeThis is the only entry from AI Snake Oil newsletter in the hub so far.
Other resources that share this publication's topics.
Shopify's guide to SEO settings and practices for a store.
Instagram's blog for creators with tips and product updates.
Shopify's guide to making a store's products easier for AI assistants and AI search to find and describe.
A free Shopify Academy learning path on selling Shopify.
A checklist from Etsy covering the shop and listing details that affect search visibility.
Shopify's free privacy policy template generator. It gives a starting-point template, not legal advice.