Tobi Lütke
Co-founder & CEO, Shopify
Built Shopify into e-commerce infrastructure for millions of merchants; writes about entrepreneurship as personal agency and small, high-leverage teams.
Key arguments & positions
- Champions "reflexive AI usage" as a baseline at Shopify: teams must show AI cannot do a task before requesting new headcount (a 2025 internal memo he later made public).
- Frames entrepreneurship as a path to individual agency and self-determination.
- Favors small, high-leverage teams and generalist builders over large specialized organizations.
Accomplishments
- Co-founded Shopify in 2006 and took it public in 2015.
- Grew Shopify into one of the largest e-commerce infrastructure platforms in the world.
- Sits on Coinbase's board.
Papers & key writings
- Essays on his personal blog, including "In Support of Free Speech"
- Long-form interviews on Conversations with Tyler, The Knowledge Project, and Acquired
Links
Jobs
What they've said in public about careers, hiring and work. Each point links to its source.
- Hiring insight
Told Shopify staff that teams must show why AI can't do a job before asking to hire more people, and that using AI well is now expected of everyone.
CNBC, April 2025
In the library
Nothing of theirs is filed in the hub yet. Browse the full library.
Recommended next
Hand-picked from the hub based on what Tobi Lütke covers.
Nonprofit Courses
Flexible online training for nonprofit staff, boards, and volunteers, covering fundraising, leadership, governance, and management.
Why this: Covers Entrepreneurship and Leadership too
Equity | Impact Center Social Impact Fellowship
A paid fellowship for emerging leaders in social entrepreneurship, economic development, and the nonprofit sector. Fellows commit 20 hours a week from November 5, 2026 through June 30, 2027, work directly with the founder and team, and receive an $8,000 stipend on successful completion. Focus areas include leadership development, strategic planning, program design, research and data analysis, and community engagement.
Why this: Covers Entrepreneurship and Leadership too
Antoine Buteau
Profile synthesis and lessons from builders, leaders and operators across tech. Antoine distills recurring principles from thousands of profiles into practical takeaways on choosing what matters, building, leading and making work last.
Why this: Covers Entrepreneurship and Leadership too
Codie Sanchez
This is the LinkedIn profile of an expert who shares advice on buying and building small businesses. Follow her page to learn straightforward tips on acquiring and operating a business.
Why this: Also about Entrepreneurship