Manisha Arora
Data Science Lead, Ads Business and Marketing at Google
New York-based data science and analytics leader with 12+ years of experience, leading the data science team for Google Ads across Search, YouTube, Shopping and Discover. Her work centers on causal measurement, experimentation and machine learning models used to judge advertising performance.
Key arguments & positions
- Argues product growth comes from disciplined experimentation and A/B testing rather than intuition.
- Works on causal measurement — separating what a change actually caused from what merely correlates with it.
- Speaks on generative AI and LLM-driven personalization in search and recommendation systems.
- From her conference talk: model quality scores are not user value, and you need a measurement framework that connects the two.
Accomplishments
- Data Science Lead for Ads Business and Marketing at Google since 2021, across Search, YouTube, Shopping and Discover.
- Leads the ad measurement and experimentation vertical, partnering across YouTube, Search, Shopping, Feed and Gmail.
- Speaker at the Women in Tech Global Conference on experimentation and on generative-AI personalization.
- 12+ years in data science and analytics.
Papers & key writings
Links
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