Kruti Patel Goyal
CEO, Etsy
Etsy's CEO since January 2026, previously CEO of Depop; focused on refocusing Etsy's core marketplace, personalization, and agentic commerce.
Key arguments & positions
- Pursuing a "rebuild the marketplace" strategy — argues Etsy should refocus on its core strengths rather than diversify further.
- Pushes personalization over pure conversion optimization.
- Treats "agentic commerce" — AI assisting buyers and sellers — as the next competitive frontier.
Accomplishments
- Became Etsy's CEO effective 1 January 2026, after leading Depop as CEO and serving as Etsy's President & Chief Growth Officer.
- Oversaw Depop's sale to eBay (about $1.2B, completed July 2026) to refocus resources on Etsy's core business.
- Grew Etsy's mobile app to roughly 47% of gross merchandise sales.
Papers & key writings
Not a public essayist — the public record is mainly earnings calls, investor conference remarks, and press interviews.
Links
In the library
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