Alex Hormozi
Founder, Acquisition.com
Entrepreneur and investor who writes and posts free videos about offers, getting leads, and growing small businesses. He is best known for the books "$100M Offers" and "$100M Leads".
Key arguments & positions
- Argues most businesses fail from weak offers, not weak products. His answer is to make an offer so good that people feel stupid saying no.
- Tells founders to get more leads through volume and consistency before doing anything clever.
- Encourages small-business owners to raise prices and deliver more value, not compete on being cheap.
Accomplishments
- Founded Gym Launch, a business that helped gyms find customers, and later sold a majority stake in his companies.
- Co-founded Acquisition.com with his wife Leila Hormozi. It invests in and advises growing businesses.
- Wrote "$100M Offers" (2021) and "$100M Leads" (2023), popular self-published business books.
Papers & key writings
- $100M Offers (2021)
- $100M Leads (2023)
Links
In the library
Nothing of theirs is filed in the hub yet. Browse the full library.
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