Necromarketing / Delebs

Origin · no single documented coiner

Neither term is actually AI-native — both are older marketing-industry and academic terms, in use since at least the early-to-mid 2010s to describe reviving deceased celebrities for advertising using CGI, body doubles, and projection techniques like Pepper's Ghost. No single coiner is documented for either term. AI has recently made the practice faster and cheaper, but didn't originate the vocabulary.