Can Advertising Fund Free AI? Evidence from ChatGPT’s International Advertising Rollout

Authors: Maximilian Kaiser, Christian Schulze
Venue: Working paper, under review (not yet peer-reviewed)
Published: October 2026

How to cite it

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APA

Kaiser, M., & Schulze, C. (2026). Can Advertising Fund Free AI? Evidence from ChatGPT’s International Advertising Rollout. Working paper, under review (not yet peer-reviewed). https://ecommerceresearch.org/chatgpt-ads/

MLA

Kaiser, Maximilian, et al. "Can Advertising Fund Free AI? Evidence from ChatGPT’s International Advertising Rollout." Working paper, under review (not yet peer-reviewed), 2026, https://ecommerceresearch.org/chatgpt-ads/.

BibTeX

@article{kaiser2026can,
  title = {Can Advertising Fund Free AI? Evidence from ChatGPT’s International Advertising Rollout},
  author = {Maximilian Kaiser and Christian Schulze},
  journal = {Working paper, under review (not yet peer-reviewed)},
  year = {2026},
  url = {https://ecommerceresearch.org/chatgpt-ads/},
}

What it is

Working paper, under review and not yet peer-reviewed, by Maximilian Kaiser and Christian Schulze. The authors examine ChatGPT’s advertising rollout using data from 1,898 websites over 60 weeks, comparing referrals, conversions, and advertising value.

Topics

#chatgpt #advertising #ecommerce #research

Added Nov 4, 2026 · 0 opens